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 Stop in on Tuesday January 19th from 4-8pm to take advantage of our Madness Sale -20% off your entire purchase. We will have music, food, door prizes, free samples and much more! Offer good on any in stock non-sale item, excludes sale items, kits and special orders. Cannot be combined with any other offer. Hey, 20% off our already new lower prices!!!

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Check out our Yelp page at this link >http://www.yelp.com/biz/utrecht-art-supplies—miad-milwaukee

 Check here for specials and promos and customer interaction.

Search Utrecht MIAD on Facebook and become our friend to keep up to date on all store events and promotions. We offer exclusive discounts and promotions for our Facebook friends.

Our Mission…

“To be the most respected and trusted provider of quality goods, information and services in the fine art supply market. To be the leader in selection, value, innovation, ambiance, community involvement, and shareholder appreciation. We recognize our customers and associates as the cornerstone of our success and focus on building internal and external relationships, one person at a time.”

Our Supporting Attributes…

• People: To regard our people as our highest priority. To reward initiative, dedication, results orientation, and contributions to continuous improvement.
• Selection: To offer the best selection, based on the evolving needs of our customers, through an expert buying staff, superior inventory management, and state-of-the-art fulfillment systems.
• Service: To provide the best service to our customers through attentive, knowledgeable, expertly trained staff, and superior technology.
• Innovation: To continually challenge the way we approach our business and serve our customers.
• Ambiance: To provide a convenient and comfortable setting that invites browsing, exploration, and creativity.
• Community Involvement: To enrich our diverse customer communities, while respecting each community as unique.
• Shareholder Appreciation: To maximize profits for shareholders with long-term vision and growth strategies.

Our Values…

• Customer Service
• Leadership
• Results
• Team Orientation
• Respect
• Entrepreneurial Environment
• Employee Growth

Our Positioning…

Utrecht celebrates the artist in each of us. We strive to provide an environment that indulges each artist’s tastes and creative spirit, allowing them to explore and discover. We help them get their ideas, energy and dreams down on canvas or paper.

Our Personality…

Utrecht is genuine, approachable, accessible, energetic, spirited and a trusted resource.

Our Promise…

To promote the creative process and help artists bring their ideas to life at the lowest possible price.

Utrecht Art Supplies in Milwaukee introduces FACEBOOK FRIDAY’S! We are now offering 30% off one non-sale, in-stock item at either one of our Milwaukee locations for our Facebook friends. One discount per customer, cannot be combined with any other offer, special orders or kits. Become our Facebook friend today and receive great special offers like these and keep up with what is going on at your art supply store.

Utrecht History

Six Decades of Growth, Change & Service

This year,
Utrecht proudly celebrates its 60th anniversary. From the beginning, our founders’ goals have been clear – to provide the best prices on quality products; along with helpful service from our knowledgeable staff of working artists. While our company has grown and changed, we have always held close to these principles.

Whether buying a tube of Utrecht Oil Color or a roll of Utrecht Imported Belgian Linen, artists rely on us as a resource for innovation and information, as well as all the right products. Consistent with our company’s commitment to meeting the needs of the fine art community, customers greatly value our tradition of sharing proven methods and techniques with all levels of artists from student to professional.

Utrecht’s full product assortment now includes over 15,000 items specifically selected from the most influential resources. We have a robust catalog and web business, and have grown to thirty-seven retail locations; but remain true to our roots as your local supplier.

Six decades after Norman and Harold Gulamerian started importing linens and developing revolutionary new products, the art world is a much larger and more global community. Today, the world is facing new economic and environmental issues, and Utrecht is dedicated to meeting these challenges for the artist community.

We thank you for your patronage and look forward to serving you in the future.

George J. MuenchPresident & CEO 

An American Original

A Family Business is Born

After World War II, the focus of the art world shifted to New York City. Driven by artists such as Willem de Kooning and Jackson Pollack, artwork became radically more abstract. As artists created a new visual language, Utrecht was there to supply materials for the new creative center of the world. 

At the time, the art supply business was in its infancy, and New York painters were hungry for a new selection of products. One was Brooklyn-based painter, Norman Gulamerian, who was seeking affordable, quality linen for artist canvas. Unable to find any in the city, he and his brother Harold started buying directly from a textile plant in Belgium. An import business was started.  

Their father suggested that they sell directly to studio artists and art schools. This proved to be a successful system, as young artists learned the craft of painting from established painters – echoing the tradition of apprentice and master artist. 

A Utrecht mill grows in Brooklyn

The Gulamerian brothers brought a unique combination of talents. Norman learned the craft of grinding pigments and preparing canvases when he apprenticed, in 1943, with the painter Frederic Taubes. Meanwhile, Harold perfected his skills as a science undergraduate, and then as a graduate student in business. At the same time they realized the need for additional products and in the 1950’s opened a mill where Harold developed a formula for acrylic gesso. The result for painters was tremendous. Until that time, canvases were first glue sized and then primed with oil, which was a longer process. Utrecht Acrylic Gesso provided unprecedented ease to canvas preparation, saving artists valuable time and cutting costs. 

Harold was a master at developing and refining formulas, and soon developed a full line of Professional Artists’ Acrylics followed by artists’ Oils and Watercolors. All were and still are manufactured in the Brooklyn mill. 

Utrecht Develops & Manufactures Gesso, Acrylics & Oils 

Bricks & Mortar

from Brooklyn to Manhattan and Beyond 

Initially, the Gulamerians made their world-class art materials available to artists nationwide with through their catalog. Then in 1966 the brothers opened Their first store in Manhattan on Third Avenue. 

Artists and students quickly discovered that they could rely on the superior quality and manufacturer direct prices of Utrecht products. They also discovered that they could depend on Utrecht stores for expert advice and knowledgeable information. Their success grew and stores were opened in Philadelphia, Washington DC and Boston, soon to be followed by Chicago, San Francisco, Los Angeles and Seattle. Artists and student from every region discovered Utrecht, organizing road trips to the closest store in order to stock up on supplies. 

In 2008 Utrecht Art Supplies opened three new locations in Carle Place, NY, Ft. Lauderdale, FL and San Francisco, CA. 

Utrecht now has 37 retail locationsnationally along with numerous national and international authorized dealers. 

2009 Family of Products

Today, the Utrecht brand product assortment includes over 1,200 items, in twelve categories. We are proud not only of our heritage but of our continued success in new product development. We stand by our founders’ promise to provide the highest quality art materials at an exceptional value . . .  GUARANTEED!

From www.utrecht.com

“About”

A History in Fine Art Materials and Supplies

It was New York City, 1949. Unable to find quality artists’ linen on this side of the Atlantic, artist Norman Gulamerian began importing fine linen from Europe with his brother Harold. The two fledging art supplies sellers named their venture Utrecht Linens, Inc. and dedicated themselves to supplying artists with the highest quality art materials and supplies for the best value. ??The Gulamerian brothers’ artist supply business grew quickly. In 1957, they developed their revolutionary acrylic gesso for priming artist canvas. And by the end of the early 1960’s they had expanded the Utrecht line to include professional-grade artist oil paints, acrylics, and watercolor supplies, sold at manufacturer-direct prices. ??Today, Utrecht still mills its own premium artist paints and gesso at our Brooklyn, NY plant, making us unique among American artist supply companies. In addition to our own high quality products, Utrecht also offers an extensive assortment of fine art materials and supplies from the leading national brands available today. Professionals around the world choose our art supplies store for our exceptional quality, value, selection and service.